We are very excited to congratulate our friends in China, and other East Asian countries where this festival is celebrated, who are entering their year of the rabbit with the intention of making it a time of hope, in accordance with the virtues of this same animal.
The sign of the rabbit represents prosperity, ingenuity, good fortune and dexterity. Together with the element of water, which is linked to longevity and peace and according to tradition favours births, 2023 becomes a very promising year for China.
Each year the date of the festival varies, depending on the second new moon after the winter solstice (the dates are always between 21 January and 20 February). The celebration is full of traditional actions to welcome the new year, from red envelopes with small amounts of money to wish good luck and short poems to firecrackers and dragon dances.
We wish our partners and consumers in the celebrating countries all the happiness in the world. We toast with them for another 15 years of fraternal relations and share our best wishes with this video. Click here to watch it.